Real Zero Europe

Rebranding a campaign calling on the EU to deliver real solutions to the climate crisis.

Real Zero Europe existed as a Twitter account with some preliminary work towards a visual identity, but had grown to the point that a full branding was necessary. We began by researching the type of work they did and the causes they represented, before distilling that information into a grass-roots, tactile brand. This was then rolled out to a website to explain who they were and house existing materials, and collated in an accompanying set of guidelines to help the creation of future materials remain cohesive with the rest of the brand.