European Climate Foundation (ECF)

A visual rallying cry to ensure climate action

The NetZero2050 initiative by The European Climate Foundation (ECF) brings together multiple stakeholders to provide the support and momentum needed to reach the goal of net zero carbon emissions in Europe by 2050. Providing practical 'how to' information to support multiple sectors, publishing the latest scientific research and using evaluations to hold countries to account - the initiative is working to help European countries fulfil their Paris Agreement commitments.

We worked with ECF to develop the NetZero2050 identity from its basic starter elements into a cohesive visual identity across print and digital platforms. Publications often involve complex scientific research and data, and to make sure the content is accessible and engaging while also capturing the positive focus of the initiative, we use colour, illustrative infographics and iconography to bring the content to life.