The British Museum

Using animation to share learnings across the sector

The British Museum’s Learning Museum programme supported young people from diverse backgrounds to undertake vocational training placements across the UK. We worked with The Audience Agency to bring to life experiences and learning from the positive recruitment process to share with the museum sector and beyond. The aim was to equip and inspire organisations to improve the diversity of cultural institution employees through a new recruitment model.

The illustrative style we developed needed to be accessible and engaging - mirroring the ethos of the programme and appropriate for its audience of both institution staff and young people. We needed to weave together three perspectives on the positive recruitment process - the hosting organisation, how it worked being a partner, and through the eyes of the recruited trainees. We refined and developed the narrative for the animations, and created an inclusive and diverse visual style using the visual language of museums.