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Explaining ‘Democratic Money’

Explainer animation for the process of communities regaining control of local resources.

Curiosity Society have created a campaign to explain and promote the concept of ‘democratic money’ - giving local communities the power to decide how and where public money is spent to have the greatest impact for those who it should be helping.

And what better way than with animation?! After some initial script work and storyboarding, we decided to frame the narrative around a set of abstract circles which are brought to life once the idea of ‘democratic money’ is introduced. We thoroughly enjoyed expanding the branding we previously created for Curiosity Society into the realm of animation. Check out the full animation below!

A string of multicoloured, three-dimensional spheres zooming through the air towards a bright white light on the horizon. Trails of bright colours are streaming out from the distance, and white shapes are flying by from the centre.

“Working with Noble Studio is so easy. You know you are in safe hands right from the start. The ideas are like magic - The video they produced for us was something I know we could not have achieved in a million years if we had tried to do it ourselves or left this important job in not so capable hands.

We wanted to explain a complex idea in 60 seconds in a way everyone could understand.  The video they produced has been used to explain 'Democratic Money' to residents, industry experts and policy makers - everyone understood quickly and easily without feeling patronised or bamboozled!

I cannot recommend Noble Studios highly enough.Their creative minds, their professionalism and the fact that you look forward to spending time in their company, knowing they are about to blow your mind!”

— Lara Norris, Curiosity Society

A top-down view of a funnel, with several white circles spinning from the outer edge down into the hole in the centre
Circles roll into shot one by one from the right hand side, zoom up a ramp and hang in the air momentarily as they morph into everyday shopping items - a pear, a prawn and a nappy - before morphing back to a circle and rolling off to the left of the
Four angled shelves appear (two on the right side and two on the left), as small white circles fall into the scene from above and bounce from shelf to shelf before disappearing at the bottom of the frame.
Clip begins with a top-down view of a funnel, with white circles spinning around from the outer edge to the centre, before disappearing down the hole in the middle. As the final white circle disappears, the perspective shifts to side on, where we see
The main circle from the animation in the centre of the shot in yellow. It is surrounded by expanding rings of concentric circles in white and white outlines.
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